Michael Walsh
Michael Walsh
Associate Professor of Marketing, West Virginia University
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Do logo redesigns help or hurt your brand? The role of brand commitment
MF Walsh, K Page Winterich, V Mittal
Journal of Product & Brand Management 19 (2), 76-84, 2010
The role of the marketing function in small and medium sized enterprises
MF Walsh, J Lipinski
Journal of small business and enterprise development 16 (4), 569-585, 2009
The importance of strategic fit between host–home country similarity and exploration exploitation strategies on small and medium-sized enterprises’ performance: A contingency …
AP Cui, MF Walsh, S Zou
Journal of International Marketing 22 (4), 67-85, 2014
How re‐designing angular logos to be rounded shapes brand attitude: consumer brand commitment and self‐construal
MF Walsh, K Page Winterich, V Mittal
Journal of Consumer Marketing 28 (6), 438-447, 2011
Will i pay for your pleasure? Consumers’ perceptions of negative externalities and responses to Pigovian taxes
MP Fitzgerald, CP Lamberton, MF Walsh
Journal of the Association for Consumer Research 1 (3), 355-377, 2016
Trustworthy blue or untrustworthy red: the influence of colors on trust
L Su, AP Cui, MF Walsh
Journal of Marketing Theory and Practice 27 (3), 269-281, 2019
How to successfully introduce logo redesigns
MF Walsh, AP Cui, DJ MacInnis
Journal of brand management 26, 365-375, 2019
Active versus passive choice: Evidence from a public health care redesign
M Walsh, MP Fitzgerald, T Gurley-Calvez, A Pellillo
Journal of Public Policy & Marketing 30 (2), 191-202, 2011
Improving health care through community OR
M Walsh, T Hostick
Journal of the Operational Research Society 56 (2), 193-201, 2005
Bounded rationality, capital budgeting decisions and small business
JA Morales Burgos, M Kittler, M Walsh
Qualitative Research in Accounting & Management 17 (2), 293-318, 2020
Consumer response to logo shape redesign: The influence of brand commitment
MF Walsh
University of Pittsburgh, 2005
The role of analytical CRM on salesperson use of competitive intelligence
CA Nelson, MF Walsh, AP Cui
Journal of Business & Industrial Marketing 35 (12), 2127-2137, 2020
Unhappy campers: exploring consumer resistance to change
MF Walsh, J Lipinski
Journal of Travel & Tourism Marketing 25 (1), 13-24, 2008
Internationalization challenges for SMEs and global marketing managers: A case study
AP Cui, MF Walsh, D Gallion
International Journal of Business and Social Research (IJBSR) 1 (1), 57-69, 2011
New insights into what drives internet advertising avoidance behaviour: the role of locus of control
MF Walsh
International Journal of Internet Marketing and Advertising 6 (2), 127-141, 2010
Educational Policies on Access and Reduction of Poverty:: The Case of Ghana
B Ikejiaku, P Dzidza, I Jackson, A Normanyo, M Walsh
International Journal on World Peace 35 (2), 53-82, 2018
Luxury brands in emerging markets: a case study on China
AP Cui, TA Wajda, MF Walsh
Entrepreneurship in international marketing, 287-305, 2015
The role of cuteness on consumer attachment to artificial intelligence agents
A Yim, AP Cui, M Walsh
Journal of Research in Interactive Marketing 18 (1), 127-141, 2024
The moderating effect of brand commitment on consumer response to logo shape redesign
MF Walsh, V Mittal, KL Page
Advances in Consumer Research 34, 54, 2007
Women's Group Enterprises: A Study of the Structure of Opportunity on the Kenya Coast. World Education
J McCormack, M Walsh, C Nelson
Inc., Boston, 1986
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