| Recentering globalization: Popular culture and Japanese transnationalism K Iwabuchi Duke UP, 2002 | 2636 | 2002 |
| East Asian pop culture: Analysing the Korean wave BH Chua Hong Kong University Press, 2008 | 646 | 2008 |
| Complicit exoticism: Japan and its other K Iwabuchi Continuum 8 (2), 49-82, 1994 | 367 | 1994 |
| Pop-culture diplomacy in Japan: Soft power, nation branding and the question of ‘international cultural exchange’ K Iwabuchi Cultural Diplomacy: Beyond the National Interest?, 65-78, 2018 | 337 | 2018 |
| Feeling Asian modernities: Transnational consumption of Japanese TV dramas K Iwabuchi Hong Kong University Press, 2004 | 316 | 2004 |
| The growth of Korean cultural industries and the Korean wave D Shim East Asian pop culture: Analysing the Korean wave 1, 15-32, 2008 | 312 | 2008 |
| “Soft” nationalism and narcissism: Japanese popular culture goes global K Iwabuchi Asian Studies Review 26 (4), 447-469, 2002 | 173 | 2002 |
| Marketing ‘Japan’: Japanese cultural presence under a global gaze K Iwabuchi Japanese studies 18 (2), 165-180, 1998 | 165 | 1998 |
| Becoming ‘Culturally Proximate': The A/Scent of Japanese Idol Dramas in Taiwan K Iwabuchi Asian media productions, 54-74, 2013 | 153 | 2013 |
| De-westernisation, inter-Asian referencing and beyond K Iwabuchi European journal of cultural studies 17 (1), 44-57, 2014 | 125 | 2014 |
| When the Korean wave meets resident Koreans in Japan: Intersections of the transnational, the postcolonial and the multicultural K Iwabuchi East Asian pop culture: analysing the Korean wave 1, 243, 2008 | 119 | 2008 |
| From Western gaze to global gaze: Japanese cultural presence in Asia K Iwabuchi Global culture, 256-273, 2016 | 110 | 2016 |
| Rogue flows: Trans-Asian cultural traffic K Iwabuchi, S Muecke, N Thomas Hong Kong University Press, 2004 | 110 | 2004 |
| Undoing inter-national fandom in the age of brand nationalism K Iwabuchi Mechademia 5 (1), 87-96, 2010 | 109 | 2010 |
| Nostalgia for a (Different) Asian Modernity: Media Consumption of" Asia" in Japan K Iwabuchi positions: east asia cultures critique 10 (3), 547-573, 2002 | 104 | 2002 |
| Globalization, East Asian media cultures and their publics K Iwabuchi Asian Journal of Communication 20 (2), 197-212, 2010 | 100 | 2010 |
| Introduction East Asian TV Dramas: Identifications, Sentiments and Effects CB Huat, K Iwabuchi East Asian pop culture: Analysing the Korean wave, 1-12, 2008 | 98 | 2008 |
| Resilient borders and cultural diversity: Internationalism, brand nationalism, and multiculturalism in Japan K Iwabuchi Lexington Books, 2015 | 92 | 2015 |
| De-Westernization and the governance of global cultural connectivity: A dialogic approach to East Asian media cultures K Iwabuchi Postcolonial Studies 13 (4), 403-419, 2010 | 82 | 2010 |
| Consuming ethnicity and nationalism: Asian experiences K Yoshino Routledge, 2019 | 81 | 2019 |
